In the digital age, the demands on B2B companies and their sales processes are continuously increasing. With products and services becoming more complex, implementing a CPQ solution often becomes integral to a successful transformation. But what does such an introduction look like? Where do we stand as a company?

At this year's Smart Variant.CON, Solution Manager Byron Wells, and Consultant Digital Business Holger Reimsbach delved into this topic with their World Café session titled "How not to get lost – A CPQ survival guide." They discussed the necessity of a digital transformation of sales processes and the dos and don'ts associated with implementing a CPQ solution.

In five consecutive sessions, the speakers shed light on how to approach such a venture, which often doesn't start as an IT project, and discussed individual insights from the participants.

One of them: Instead of diving deep into specific requirements for a configurator or jumping right into a Minimum Viable Product (MVP), companies should first analyze specific needs and processes at a high level – or in other words, consider the "big picture" and the objectives for the coming years.